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Bespoke Dancewear Privacy Policy

At Bespoke Dancewear, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines in detail how we collect, use, share, and safeguard your data when you visit our website or make a purchase from www.bespokedancewear.co.uk.

1. Information We Collect
1.1 Website Interaction Data: When you browse our site, we automatically gather certain information about your device and your interaction with our website. This includes:
  • Web browser type and version
  • IP address
  • Time zone and location (country and city level based on IP address)
  • Operating system and platform
  • Device type (desktop, tablet, mobile)
  • Pages visited on our site and time spent on each page
  • Products viewed or searched for
  • Referring websites or search terms
  • Click patterns and interactions with our site elements We refer to this collectively as “Browsing Data.”
1.2 Order Information: When you make a purchase or attempt to make a purchase, we collect information necessary to process your order. This includes:
  • Full name
  • Billing address
  • Shipping address
  • Payment information (card type, last four digits of card number, expiration date)
  • Email address
  • Phone number
  • Purchase history
  • Any notes or instructions you provide with your order We call this “Order Data.”
1.3 Customer Account Data: If you create an account on our website, we also store:
  • Your username and password (encrypted)
  • Your preferences and account settings
  • Wishlist items
  • Reviews you’ve left on products
1.4 Communication Data: When you contact us via email, phone, or our website contact form, we collect:
  • Your name and contact details
  • The content of your messages
  • Any attachments you send us
We collect this information using the following methods:
  • Cookies: Small data files placed on your device that allow us to remember your preferences and improve your browsing experience.
  • Server log files: Records of your interactions with our site, stored on our web servers.
  • Pixel tags and web beacons: Tiny graphic files on our web pages that allow us to measure the effectiveness of our site and communications.

2. How We Use Your Information

2.1 Order Data: We use your Order Data to:

  • Process and fulfil your orders, including sending you order confirmations and shipping updates
  • Communicate with you about your purchase, including sending invoices and receipts
  • Screen orders for potential fraud or risk, protecting both you and our business
  • Provide customer support related to your orders
  • Improve our product offerings based on purchase patterns

2.2 Browsing Data: We use your Browsing Data to:
  • Improve and optimise our website functionality and user experience
  • Understand customer browsing patterns and preferences
  • Diagnose and fix technical issues
  • Assess the success of our marketing campaigns and adjust our strategies
  • Personalise your shopping experience, including product recommendations
  • Analyse site usage to inform business decisions

2.3 Customer Account Data: We use this information to:
  • Manage your account and provide personalised services
  • Remember your preferences for future visits
  • Process orders more quickly for logged-in customers
  • Provide tailored marketing communications (with your consent)

2.4 Communication Data: We use this to:
  • Respond to your inquiries and provide customer service
  • Improve our products and services based on feedback
  • Train our customer service team to better assist you

3. Sharing Your Information
We share your data with trusted third parties to help us serve you better:

3.1 Service Providers:
  • Our WordPress hosting provider to maintain and secure our website
  • Payment processors (e.g., PayPal, Stripe) to handle transactions securely
  • Shipping companies (e.g., Royal Mail, DPD) to deliver your orders
  • Email service providers to send you order confirmations and marketing communications (if you’ve opted in)
  • Customer service software providers to manage and respond to your inquiries

3.2 Analytics and Advertising:

3.3 Legal Requirements: We may also share your information if required by law, in response to legal process, or to protect our rights.

4. Marketing Communications
With your explicit consent, we may send you emails about our products, sales, and promotions. You can opt out of these communications at any time by:
  • Clicking the unsubscribe link in our emails
  • Updating your preferences in your account settings
  • Contacting us directly at info@bespokedancewear.co.uk

5. Your Rights
If you are a UK or EU resident, under GDPR and UK data protection law, you have the right to:
  • Access the personal data we hold about you
  • Request corrections to your data if it’s inaccurate or incomplete
  • Ask us to delete your information (right to be forgotten)
  • Object to our processing of your data
  • Request the transfer of your data to another party
  • Withdraw consent for data processing at any time

To exercise these rights, please contact us at info@bespokedancewear.co.uk or write to us at our postal address provided below.

6. Data Retention
We retain your Order Data for as long as necessary to comply with our legal obligations (including tax laws), resolve disputes, and enforce our agreements. Typically, this means we keep order data for 7 years.

Browsing Data is usually stored for 26 months to allow year-over-year comparisons and trend analysis.

If you have an account with us, we retain your account data until you request its deletion.

7. Security

We take the security of your data seriously and implement a variety of measures to protect it:
  • SSL encryption for all data transmission to and from our site
  • Regular security audits and updates of our WordPress installation and plugins
  • Secure, encrypted storage of customer data on protected servers
  • Limited staff access to personal data on a need-to-know basis
  • Regular staff training on data protection and security practices
However, please note that no method of internet transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any significant changes by posting a prominent notice on our website and updating the “Last Updated” date at the bottom of this policy.

9. Third-Party Links

Our website may contain links to third-party sites, such as social media platforms or affiliate partners. We are not responsible for the privacy practices of these external websites and encourage you to read their privacy policies before providing any personal information.

10. Children’s Privacy

Our website and services are not intended for children under 13, and we do not knowingly collect data from this age group. If we become aware that we have collected personal data from a child under 13, we will take steps to delete that information as quickly as possible.

11. International Data Transfers

As we are based in the UK, your data may be processed in the UK and other countries where our service providers are located. We ensure that any international transfers comply with applicable data protection laws and that appropriate safeguards are in place.

12. Your Choices

You can choose not to provide certain information to us, but this may limit your ability to use some features of our website or make purchases.

You can also control cookies through your browser settings. However, disabling cookies may affect your user experience on our site.

For information about opting out of targeted advertising, you can visit:

You can opt out of some specific advertising services here:

13. Contact Us
If you have any questions about our Privacy Policy or how we handle your data, please contact us at:

Email: info@bespokedancewear.co.uk 
Post: Bespoke Dancewear, Glebe House, Old Bawtry Road, Finningley, Doncaster, DN9 3BU, United Kingdom

Last updated: 03/08/2024

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